About Hulafrog

If anyone knows what’s happening in the local community, it’s a mom. Hulafrog’s national network of local websites are each run by a professional, in-the-know mom (or dad), making Hulafrog the go-to resource for the best places to go, things to do, and events for kids and families. Hulafrog’s mission is to connect parents with the national and local businesses they care about most.

Hulafrog editors photo montage

Our Team

Sherry Lombardi, Cofounder & CEO

Sherry Lombardi, Cofounder & CEO

Sherry has over 20 years of experience in the online marketing industry and has either founded or been a part of launching 5 companies. She has helped hundreds of businesses - from Fortune 500 brands to SMBs - leverage the internet to grow their business. Sherry lives in New Jersey with her husband Steve, their amazing kids Jordan & Jake, and their latest (four-legged) addition, Roxie.


Kerry Bowbliss, Cofounder & COO

Kerry Bowbliss, Cofounder & COO

With 20+ years in the media industry, Kerry has started multiple brands from scratch and grown them into successful businesses, working with companies like Microsoft and Hewlett Packard. She and her husband Joe live on the Jersey Shore with Jude & Zosia, their two awesome kids, and Bunker, their very-large-but-super-cuddly Labradoodle.


Elizabeth Green, Director, Editor Training & Support

Elizabeth Green, Director, Editor Training & Support

Elizabeth puts her skills as a former broadcast journalist to work daily as she trains Hulafrog editors to create content, market their websites and sell advertising. This training program has led to the launch of hundreds of local Hulafrog websites and a network of mom (& dad) influencers across the country. Elizabeth is a self-described boy mom living in South Carolina with hubby Nathan, and their two outdoorsy and animal loving kiddos Saylor and Southern.


Liz Coscia, Vice President, Advertising

Liz Coscia, Vice President, Advertising

Before Hulafrog, Liz was a marketing and event management executive most recently in the pharma industry. She’s also been a social media marketing consultant for major brands. Liz lives in New Jersey with her husband Mickey, and two teen daughters Sarah and Kayce. When she’s not on zoom calls with customers, she can be found driving her kids to sporting events or cheering on the sidelines.


Susannah Ferguson, Director

Susannah Ferguson, Director, LocalMarketer

Susannah has 20 years of experience in marketing and entrepreneurship. Having been an integral part of multiple start-ups and small businesses, she’s helped guide marketing strategy from launch through IPO and acquisition. Susannah lives in Missouri with her husband and four kids where they enjoy life in the country with an assortment of animals, gardens, and other messy adventures.


Jennifer Fedorchak, Editor-in-Chief, Hulafrog National

Jennifer Fedorchak, Editor-in-Chief, Hulafrog National

As Hulafrog National’s editor, Jenn uncovers the best events and activities around the country and creates must read hot lists for parents everywhere. (P.S. She’s also a social media mastermind and behind those mom memes that Hulafrog’s facebook page is known for.) Jenn splits her time between Philadelphia and Cape May, NJ with her hubby and littles Leah and Sam.


Melissa Doran, Director, Recruiting

Melissa Doran, Director, Recruiting

Melissa has put her degree in Human Resources to work as she has vetted thousands of potential Hulafrog editors. She also has a degree in fashion merchandising and has worked for major brands like Saks Fifth Avenue and Liz Claiborne (this is one mom you won’t catch around town in leggings and a scrunchy). Melissa lives in New Jersey with hubby Kevin and three kiddos Lainie, Jack and Lila.


Alyson Denzler, Book-Keeper-in-Chief

Alyson Denzler, Director, Business Operations

Alyson is Hulafrog’s bean counter extraordinaire and so much more. Alyson was instrumental in launching the first local Hulafrog and has worn too many hats to count since then. She worked in Hospitality Management before starting her own accounting business and joining Hulafrog. Alyson lives at the Jersey Shore with her husband Michael, and two girls Makenzie & Kathryn, and awesome pup Winston.