Big News at Hulafrog

Hulafrog joins CertifiKID Family

January 10, 2023





Hey there.


It’s so nice to e-meet you! I’m Jamie Ratner, the CEO of CertifiKID and the new CEO of Hulafrog. I am really excited to welcome Hulafrog (and you!) into our growing family of brands for parents.


I’m a long-time fan of Hulafrog as well as cofounders Kerry Bowbliss and Sherry Lombardi… they started Hulafrog in 2010 around the same time I was juggling two toddlers and turning my blog for bargain-loving moms into CertifiKID. The last 12 years have been quite a ride for both our businesses!


Hulafrog grew from a single website in Red Bank, New Jersey to a national network reaching families in thousands of cities from coast to coast. It also launched Hulafrog Today, my favorite must-read morning email for parents nationwide.


At the same time, CertifiKID transformed from a lightbulb moment into the #1 deals website for parents in the country. In 2019, we also had the incredible experience of appearing on Shark Tank and even landed a deal with Mr. Wonderful.


Today the addition of Hulafrog, including its local editors and amazing team, completes our family of beloved brands for parents. With CertifiKID, Macaroni KID, and Hulafrog combined, we are now one of the nation’s biggest and best media companies for families.


My goal is for us to be your go-to resource to both discover and save on everything your family wants and needs.



Jamie Ratner, CEO


PS: What’s next? You’ll keep getting Hulafrog Today in your inbox first thing in the mornings. And stay tuned… your new local Macaroni KID website and weekly newsletter will ensure you keep getting the scoop on the best family-friendly activities in your community.



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