James River Park System

James River Park System

The James River Park System
Richmond
, VA

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We are Richmond
The James River Park is the beating heart of Richmond, Virginia — the James River, its liquid lifeline.

The James River Park is the most heavily visited park in Richmond, receiving nearly TWO MILLION visitors a year – most of whom are not city residents. Yet, this watery and woodsy gem of a public park is funded solely by the City of Richmond.

During the spring of 2014, Friends partnered with The James River Outdoor Coalition (JROC) to fund the purchase of Park Counters to tally the number of park visitors. These were placed at the main entrances into the JRPS. The results support projections provided by a VCU student surveys in 2012. This survey predicted anywhere from 500,000 — 1.5 million visitors per year. With the instillation of the park counters we now know that JRPS had over 900,000 visitors from May 2014 until December 2014.

James River Park is clearly a top dog when it comes to attendance. By May 2015 the annual visitor count is expected to be closer to the 1.5 million visitor prediction made in 2012. Who cares? Anyone who lives, works, or plays in the City of Richmond! The James River Park provides a huge economic benefit to the City. Using the $16 per day per user formula for estimating economic impact (from the 2014 edition of the Virginia Outdoors Plans), JRPS currently provides $12,721,872 economic impact directly to the city and local businesses. This is before you buy your bike, running shoes or paddling gear!

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