Trends, pop culture, and life beyond diapers and dinner, because it's not always just about the kids.
Each Macaroni KID community is managed by a local publisher who publishes weekly, hyper-local e-newsletters and websites featuring events, activities, products and places for parents, kids and families. They host local events and parties and connect with their communities via social media. They enrich communities by connecting the libraries, schools, rec centers, community centers and all of the wonderful organizations and businesses that create programming and fun for kids and families with local families.
Simply put, Macaroni KID publishers are the go-to resources for families in their communities and connect both online and off. They know their local communities and their local communities know them. Macaroni KID supports them by giving them the tools, training and the platform to build their businesses and be a force for good in their communities.
In August 2020, Macaroni KID was acquired by CertifiKID. Widely recognized as one of the best deal websites for parents, CertifiKID helps parents provide incredible experiences for their kids on a budget. From family outings to kids’ summer camps, to children’s theatre and museums, to birthday parties and family getaways, CertifiKID connects parents with amazing family-friendly fun in your community at prices that won’t break the bank.
In 2019, CertifiKID appeared on Shark Tank, securing a $600K investment from Kevin O’Leary (aka “Mr. Wonderful”), catapulting it to expand its operations to offer its family-friendly deals to parents nationwide.
With Macaroni KID joining the CertifiKID family, we are now one of the largest parent-focused digital media and advertising companies in the country, reaching millions of families nationwide. We’re excited to be the premier resource for caregivers nationwide to discover and save on everything their families want and need.
Hulafrog is now part of the CertifiKID family of brands that includes CertifiKID, the country’s #1 deals website for parents, and Macaroni KID, the country’s largest local publishing platform for families.